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Website & WhatsApp chatbots

Answer every visitor.
Hand the hot ones to sales.

A chatbot on your site and on WhatsApp that answers from your own pages and documents, in Hebrew and English. It captures leads into your CRM and passes the conversation to a person when it should.

Ultrabot, built by MLAIA Data ScienceLed by Dr. Yochai Edlitz · Ph.D., Weizmann Institute

What it handles

The questions your team answers every day.
Answered at 2am too.

Most visitors ask the same few things. The bot answers them, and does the next step when there is one.

01

Customer questions

Answers from your site, FAQs and documents, with a link to the source.

02

Lead capture

Asks the qualifying questions you choose and creates the CRM record.

03

Booking

Offers free slots and books the meeting or callback.

04

Order & account status

Looks it up in your system after verifying the customer.

05

Handoff to a person

Passes the conversation, with a summary, to your team by chat, email or WhatsApp.

06

Voice when you want it

The same bot can speak, and can have a face: see voice agents and avatars.

Reliability

A wrong answer costs more
than no answer.

The bot says what it knows, shows where it came from, and stops when it doesn’t know.

Answers from your content

Retrieval over your pages and documents, not the model’s general knowledge.

Knows when to stop

Unsure or out-of-scope questions go to a person, not a guess.

Tested before launch

Measured on real customer questions in Hebrew and English.

Privacy

Collects only the details it needs; logs are kept under your policy.

Typical channels & integrationsWebsite widgetWhatsApp BusinessHubSpot & SalesforceGoogle & Outlook calendarsEmailSlack & Teamsn8n workflowsWebhooks & REST APIs

A practical delivery path

One set of questions first.
Then widen it.

01

Pick the questions

The top questions, and one outcome to measure: leads, bookings or fewer tickets.

02

Build on your content

Load your site and documents, and test on real past questions.

03

Launch with review

Your team reviews conversations in the first weeks.

04

Improve

Fix gaps from real conversations every week.

Plan your chatbot →

Before we start

Good questions. Straight answers.

Does it work in Hebrew?

Yes. It reads and answers in Hebrew and English, including mixed questions, and replies in the language the visitor uses.

Will it make things up?

It answers from your content and links the source. When the answer isn't in your content, it says so and offers a person. We measure this before launch.

Can it run on WhatsApp?

Yes, through the WhatsApp Business Platform, with the same knowledge and handoff rules as the website bot.

How is this different from a rule-based chatbot?

There are no menus to maintain. It understands free-text questions and answers from your content, while actions such as booking or creating a lead follow rules you set.

What do we need to start?

Your site and key documents, a list of common questions, and access to the system leads should go to.

Talk to a person

Tell us what
you’re working on.

Share the problem, the data you have and what success would look like. We’ll discuss a practical next step.

Please don’t include confidential datasets, credentials or patient information.

yochai@mlaia.com
+972 52 484 6282

Book a 20-minute call (opens in a new tab)

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